Enable Talent

I've reviewed countless job descriptions over the past 25+ years and noticed a recurring issue: many are generic, overly detailed, and drawn from standard company templates. Regardless of the role, they often sound the same. Most fail to convey why a candidate should apply, focusing instead on a long list of duties and responsibilities. In 2024's competitive job market, candidates expect—and deserve—more.

Crafting a standout job description (JD) can make all the difference in attracting the right talent to your organisation. Here are our top tips for writing a killer JD that will resonate with the best candidates:

1. Clear and Accurate Job Title

Your job title should reflect the role accurately, avoiding any jargon. It should also be searchable on platforms like LinkedIn and Seek. A clear job title helps ensure your post reaches the right audience.

2. Captivating Overview

Start with a brief, 2-3 sentence overview that piques interest. This is your chance to grab attention—make it count! Highlight something compelling about the role or the company that encourages the reader to continue.

3. Company Mission & Culture

Time to go all Simon Sinek and articulate your "Why." Briefly explain what your organisation does, why it does it, and what problems it’s solving. This helps potential candidates align with your mission and culture from the get-go.

4. Detailed Responsibilities

Use bullet points to lay out the most critical responsibilities of the role. Avoid overwhelming candidates with too much detail at this stage—focus on the essentials.

5. Realistic Requirements

Can you truly find someone with everything on your wish list? Be specific about what’s essential (non-negotiable) and what’s preferred (flexible). This will help attract candidates who are confident they can meet your core needs, while still leaving room for those who may bring unique strengths.

6. Honest and Bold Benefits

Be specific about what you offer. Whether it’s a CBD location, work-from-home options, or opportunities for professional development, spell it out clearly. Remember, not everyone values the same benefits—so be transparent about what you provide.

Additional Do’s and Don’ts:

Do:

• Use engaging language like “You will…”
• Make it easy to read with headings, bullet points, and even icons or graphics (remember, candidates may be reading this on their mobile after a long day).
• Use inclusive language that encourages a diverse range of applicants. A diverse shortlist reflects a modern and dynamic workplace.

Don’t:

• Use generic language like “As the successful candidate…” or “the ideal candidate”
• Overload the description with internal jargon or acronyms that may confuse candidates.

Final Tip – ask yourself “would I apply?”

Before posting, ensure that everything is clear, concise, and free of errors. A well-polished JD reflects positively on your organisation and sets the stage for attracting quality applicants.

Crafting a JD that’s both engaging and aligned with your company’s values gives you a competitive edge in the recruitment process.

Let us help you create a job description that doesn’t just attract candidates but excites them about the opportunity ahead contact Byron on 0472 777 112 or byron@enabletalentgroup.com

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